KOHLER has forged a celebrated legacy of producing artistic, avant-garde advertising that has elevated the brand to aspirational status among consumers. A century ago, the company launched an ambitious advertising campaign, spanning 1925-32, when it commissioned several artists – R.H. Collins, Harry Slater, Elmor Brown, and Arthur Covey – to create one-of-a-kind oil paintings that depicted KOHLER products in everyday use.

These colorful works of fine art blended craftsmanship and storytelling and set a new standard in visual advertising. The breakthrough campaign reached audiences across the U.S. and appeared in top-tier magazines including the Saturday Evening Post, Liberty, Harper’s, and Better Homes and Gardens – embedding the brand in American domestic life and shaping public perception of modern living and design.

To ensure their legacy endures, these original oil paintings remain safely preserved in Kohler Archives for future generations to explore the unique intersection of industry and artistry.