People – Herbert Vollrath Kohler, Sr.
An Industrious Leader
Herbert V. Kohler, Sr. (1891-1968) An inspiring, industrious leader who guided the company through turbulent ties, Herbert V. Kohler, Sr. sparked confidence and camaraderie in those around him. He was an independent thinker, and his creative talents were directed at envisioning a broad and bold future for Kohler Co. and its employees.
“This company has always been content to be judged by the character of its people.”
At first glance, Herbert Vollrath Kohler, Sr. could come across as intimidating — a robust man with an equally large personality. Behind the tough exterior was an individual who possessed warmth and wit, was devoted to his family and employees, and held an unwavering belief that the company’s success was a direct result of the people who worked daily to create the world’s finest products.
The youngest of founder John Michael Kohler’s children, Herbert joined the company in 1914 right out of college, beginning what would become a 54-year career until his death in 1968. His only time away was a 1917-1919 Army tour during World War I. One of Herbert’s first challenges as CEO was converting Kohler factories to wartime production in support of the Allie’s effort during World War II.
In 1958, The National Association of Manufacturers honored him as Man of the Year, citing, “Mr. Kohler’s good citizenship, his fearless leadership in the field of industrial relations, and his devotion to protecting the rights of people as individuals.”
A bachelor at age 45, Herbert met his wife, Ruth DeYoung, at a women’s conference in Chicago. Herbert was attending to hear his brother Walter speak, and Ruth was a journalist moderating. Herbert was smitten and told her assistant, “I’m going to marry that girl.” He sent Ruth red roses daily for the next three months until they wed.
Devoted to each other and their three children, they were also dedicated to the greater community. In 1940, they helped establish the Kohler Foundation to support cultural, artistic, educational, and civic causes. Today it remains a thriving philanthropic organization.
Herbert’s eulogy paints the finest portrait, “But in a larger sense, because of Herbert Kohler’s support of education, his personal interest in welfare, in the arts, and his unwavering leadership in industrial relations, the State of Wisconsin, and perhaps, in a small way, even the country, is not the same. This is a fine tribute to a man who tried to make a difference.”
