Catalog page advertising the Kohler Building at the 1934 World's Fair

The 1933 World’s Fair in Chicago represented some of the world’s most revolutionary inventions and advancements, and Kohler made its presence known in a big way.

The Chicago World’s Fair of 1933 and 1934, also known as A Century of Progress International Exposition, represented the latest marvels in technological and manufacturing innovation—and Kohler’s exhibit was a sight to behold. The “Kohler of Kohler” exhibition was an entire building dedicated to showcasing Kohler as a leader in modernization to the more than 48 million attendees from around the world. A 134-foot-long gallery featured its latest plumbing and power systems products while floor-to-ceiling images depicted Kohler projects around the world, as well as the factories and garden community of Kohler Village. Model bathrooms were on display, including a children’s bathroom, which at that time was a new idea in home design. Kohler also lent its plumbing and power resources to other major exhibitors like Ford and Goodyear.